Having the right technology in place can streamline, and improve the overall effectiveness of, your membership marketing efforts. Here are two steps for helping your board of directors see the value of investing in a one stop membership management software.
But you can’t move forward with the purchase of new membership management software without first convincing your board that it’s time to invest.
Here are two steps for getting your board on board with a new association management software (SquareHubs)purchase:
1. Explain your goals and challenges.
- It’s a struggle to recruit new members. Sending recruiting email messages is time consuming, taking up to X hours per email to segment our list and build, test, and send an email.
- Our member retention efforts are limited by our technology. We are unable to execute on innovative member engagement ideas, such as assigning an online member community “buddy” to new members to help welcome them to our organization and make them feel at home so they’ll stick around.
- Many of our day-to-day member management efforts are highly manual and time-consuming. We spend significant time on manual processes that we could be spending on developing programs that deliver member value, which in turn would lead to increased membership growth and retention.
2. Explain how SquareHubs one stop solution can help.
Once your board understands some of the challenges your team faces, let them know how technology can help. For example, here are some ways that SquareHubs can help your association Add, engage, and retain members:
Manage member and non-member lists!
SquareHubs gives you a central location to collect and track member (and non-member) data, including contact information and multi-tiered membership levels. It even lets you give members the ability to manage their own information through an online portal – giving them a modern online experience and saving your staff time.
Create appealing, mobile-friendly online communications to attract new members!
SquareHubs includes a content management system with mobile-responsive layouts and an easy-to-use editor tool so you can quickly build emails, membership forms, and web pages that will work and look great on mobile devices.
Send targeted member recruitment and engagement emails!
Email campaign management functionality in SquareHubs allows you to quickly and easily create email lists and send targeted email communications based on a variety of member properties. SquareHubs also gives you an easy-to-use interface to build automated workflows that simplify and streamline day-to-day operations such as sending membership process-related emails.
Make it easier for members to join and renew!
For example, using SquareHubs, you can easily:
- Set up budget-friendly installment dues payment options for new and renewing members.
- Offer non-members the convenience of paying for membership as part of the event registration process.
- Provide the option to automatically renew membership, with the membership fee charged to the member’s credit card.
Gain insights that help to make more data-driven decisions!
Dashboards and advanced reporting in SquareHubs give your staff visibility into member growth, retention rates, member engagement, and more. These insights can help you understand what’s working and what’s not as well as spot trends and uncover opportunities to improve your membership marketing.
As a membership-based organization, your association must have the right technology to support your goals, address challenges, and ultimately provide a member experience that attracts members and keeps them around for years to come.
Learn more about how SquareHubs can help your organization recruit, engage, and retain members so that you can get your board on board with an investment in the technology you need to succeed: Yes !! It’s the right time to explore SquareHubs.