Having the right technology in place can streamline, and improve the overall effectiveness of, your membership marketing efforts. But you can’t move forward with the purchase of new membership management software without first convincing your board that it’s time to invest. 

Here are two steps for getting your board on board with a new association management software (SquareHubs)purchase:

1. Explain your goals and challenges.

Your board doesn’t always see your staff’s day-to-day challenges. So, remind them of your membership goals, and help them to understand some of the obstacles you face in reaching those goals.
For example, you might say:

2. Explain how SquareHubs one stop solution can help.

Once your board understands some of the challenges your team faces, let them know how technology can help. For example, here are some ways that SquareHubs can help your association Add, engage, and retain members:

Manage member and non-member lists!

SquareHubs gives you a central location to collect and track member (and non-member) data, including contact information and multi-tiered membership levels. It even lets you give members the ability to manage their own information through an online portal – giving them a modern online experience and saving your staff time.

Create appealing, mobile-friendly online communications to attract new members!

SquareHubs includes a content management system with mobile-responsive layouts and an easy-to-use editor tool so you can quickly build emails, membership forms, and web pages that will work and look great on mobile devices.

Send targeted member recruitment and engagement emails!

Email campaign management functionality in SquareHubs allows you to quickly and easily create email lists and send targeted email communications based on a variety of member properties. SquareHubs also gives you an easy-to-use interface to build automated workflows that simplify and streamline day-to-day operations such as sending membership process-related emails.

Make it easier for members to join and renew!

For example, using SquareHubs, you can easily:

Gain insights that help to make more data-driven decisions!

Dashboards and advanced reporting in SquareHubs give your staff visibility into member growth, retention rates, member engagement, and more. These insights can help you understand what’s working and what’s not as well as spot trends and uncover opportunities to improve your membership marketing.

As a membership-based organization, your association must have the right technology to support your goals, address challenges, and ultimately provide a member experience that attracts members and keeps them around for years to come.

Learn more about how SquareHubs can help your organization recruit, engage, and retain members so that you can get your board on board with an investment in the technology you need to succeed: Yes !! It’s the right time to explore SquareHubs.

Connect with our SquareHubs expert to learn more about our membership management!